In the Trend Forecasting Module, I developed a thorough understanding of the role of a trend forecaster and the broader futurology industry. I explored how trends drive product evolution and how consumers ultimately adopt these trends. The module then required me to apply trend forecasting methodologies by creating an original mega-trend and supporting subplots for 2024/25 festival-wear trends aimed at the female youth market.
After conducting extensive research and trend analysis, I developed the mega-trend “Other Worlds,” inspired by the ongoing environmental degradation of Earth. My subplots captured the zeitgeist of escapism, reflecting the hyper-environments that female consumers are turning to as a form of refuge. I particularly enjoyed the global focus required to conduct trend research as well as the investigation into current runway shows, deciphering the potential inspirations for future fashion movements. I received a high 2:1 (67) for this module.
