For my Image and Branding Module, I was tasked with producing an in-depth report on the image and branding of a chosen brand. I focused on Dior, examining its brand history, position within the luxury fashion market, and insights into the luxury consumer. Through detailed research and critical analysis, I evaluated Dior's marketing strategies, branding approach, and product offerings, assessing both the strengths and challenges in shaping the brand’s identity.
I greatly enjoyed the opportunity to delve into a brand and industry I’m passionate about and the thorough research involved. This module has broadened my understanding of the luxury market as well as the successes and pitfalls of Dior's business model. I received a high 2:1 (68) for this module.
