The Major Project (FMM) module represented the culmination of my academic journey, allowing me to develop an individually negotiated, industry-facing project rooted in the critical issue I previously explored. This module required me to synthesise the research, theoretical understanding, and strategic insights gained throughout my degree into a focused and innovative final submission.
At the core of the module was a 5,000-word illustrated report (70%) supported by a creative outcome (30%). My report critically unpacked the research question proposed during the Critical Issues module, "How can luxury fashion brands effectively communicate exclusivity to the high-profile clientele of the future? (An investigation into luxury marketing and PR strategies)". The report concluded with practical and actionable guidance for relevant industry stakeholders.
The creative outcome served as a visualisation of my research-driven solution—designed to engage my target audience professionally and meaningfully. This consisted of a consulting report for the luxury conglomerate, LVMH, proposing an innovative 'Luxury Reimagined' 2025 Strategy.
This module empowered me to showcase my ability to independently manage a comprehensive, original fashion marketing project—equipping me with the knowledge, strategic thinking, and creative communication skills essential for progression into a career in the fashion industry. For this module, I achieved a 1:1 (77).
ILLUSTRATED REPORT
CREATIVE OUTCOME
