I completed a live project set by Fendi, where I was tasked with producing a consumer insight report and campaign concept. My research focused on Gen-Z consumers, leading to the development of a campaign for the launch of a sister brand, 'F,' and a product collaboration with Pioneer. This project allowed me to gain valuable experience in producing industry-relevant reports aligned with a luxury fashion brand. It also provided an opportunity to communicate my creative ideas and deepen my understanding of the intersection between consumer behavior and high-end fashion.
