(Module Accredited by the Insitute of Data & Marketing)
This industry-accredited module equipped me with practical and analytical skills aligned with real-world digital marketing practices. The project centred around creating two key outcomes: an analytical report and a strategic marketing plan for a fictional brand. These deliverables required me to apply industry-standard techniques, metrics, and insights to develop a data-informed and creatively driven marketing campaign. Through this process, I demonstrated the ability to produce a compelling, strategic, and tactical campaign that was persuasive enough to attract stakeholder investment. This module enhanced my understanding of consumer behaviour, campaign planning, and digital strategy—bridging theory with the demands of contemporary marketing practice. I recieved a 1:1 (75) for this module.
ANALYTICAL REPORT
STRATEGIC MARKETING PLAN
