The Creative Strategy module allowed me to develop a comprehensive creative design project. The project required the production of an illustrated report with supporting appendices, 4x images, and a short film for a PR campaign. My campaign, '#glowforgood' consisted of a collaboration between Drunk Elephant and the African Wildlife Foundation.
Before developing my campaign concept I conducted an in-depth situational analysis of Drunk Elephant and the Shiseido group, examining brand values and brand equity to understand their market positioning, strengths and areas for improvement. This module allowed me to develop several creative campaign concepts such as a press event, social media strategy and gamification concept. The project also allowed me to practice the practical application of creative strategies, blending theoretical knowledge with real-world execution to craft a compelling PR campaign. I received a high 1:1 (81) for this module.
